About: Inspired by marinas and bait shops across rural Texas, Handsome Dan’s is part bar, part bodega — an Austin neighborhood spot built for cold beer, solid sandwiches, THC on tap and the kinds of things you don’t always know you need until you see them. The Handsome Dan’s identity pulls from old bait shops, beer joints and small-town Texas storefronts to feel classic, familiar and slightly rough around the edges. Nothing precious, nothing overdone — just a good neighborhood spot that feels like it’s always been there
Scope: Naming, Logo Design, Brand Identity, Signage & Wayfinding, Menu Design, Merchandise, Collateral, Copywriting, Art Direction and Website
